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HCP Lash Studios Provide Mascara and Brow Brush Innovation & Development

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By: Jamie Matusow

Editor-in-Chief

HCP’s Lash Studios provide interactive and collaborative environments for customers to work with HCP’s mascara experts to achieve the perfect application performance.

HCP says customers can achieve impressive results with unique and customizable designs, plus cutting-edge technologies—delivered by industry experts in developing “revolutionary” molded and fiber mascara applicators for on-trend formulas.

Located in Hinsdale, NH, USA; Shanghai, China and at the SIMP HQ in Tigery, near Paris, France, the centers align internal design resources with shared engineering, brush and packaging knowledge. Fostering a creative process for delivering a targeted brush application, the unified approach significantly reduces development cycle time.

Offered exclusively by HCP-SIMP, “Le Rendez-Vous” is a new and “highly-advanced” mascara system giving customers the opportunity to create and develop their own brush design with incredible speed and flexibility.

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